Client & Brand Work

I've worked closely with established and challenger brands to reinvigorate brand positioning and develop content marketing ecosystems that ignite audience devotion.

Go-to-market and brand positioning for an innovative NA cocktail brand.

Brand Strategy Brand Voice and Visuals Marketing Strategy

Sharpened the brand positioning and led go-to-market planning for Little Saints, a non-alcoholic cocktail brand blending sophisticated cocktail flavors with all-natural functional ingredients.

Visit Little Saints

Brand strategy & product positioning for an innovative learning platform

Brand Strategy Brand Voice and Visuals Marketing Strategy

Developed a new positioning and revitalized brand purpose for Outschool, a $100M+ virtual learning company accelerating to meet customer demand in a fast-growing alt-ed market.

Visit Outschool

Go-to-market and brand strategy for an app for working creatives

Brand Strategy Brand Voice and Visuals Marketing Strategy

Led go-to-market strategy and brand marketing for Creatively, a visionary new platform connecting professional creatives and top companies looking for full-time and freelance opportunities.

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All new marketing creative for a cult haircare brand

Brand Strategy Brand Voice and Visuals

Refreshed Hairstory’s brand visuals—from hero marketing photography to ecomm product images—ahead of a website relaunch.

Visit Hairstory

Buzzy new product launches from an iconic fitness brand

Marketing Strategy Campaign Creative

Led brand marketing to develop and launch SoulCycle’s first at-home bike, leveraging the brand’s powerful touchpoints—from in-studio to social—to generate massive engagement.

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B2B Positioning for an iconic British brand

Marketing Strategy

Partnered with in-house strategy team to develop positioning and partner messaging for BBC Maestro, a world-class education platform.

Campaign creative for a new grants initiative

Marketing Strategy Campaign Creative

Concepted product visuals and marketing approach for CreativelyMADE, a creative grants initiative launched in partnership with Canva, KidSuper, and Ryan Reynold’s The Creative Ladder.

A marketing campaign to take SoulCycle global

Marketing Strategy Brand Voice and Visuals

Developed a brand campaign and marketing strategy to launch the boutique fitness brand’s first-ever international studio in London, including social and OOH campaigns, as well as messaging tailored to a UK audience.

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Award-winning Chef Dominique Crenn featured in Skinceuticals' "Power to Become: Unrivaled" commercial campaign

Powerful storytelling to promote a dynamic beauty partnership

Marketing Strategy

Developed a commercial concept and script for Skinceuticals, in partnership with the creative teams at Accenture Song, featuring award-winning Chef Dominique Crenn.

Watch Now

Brand voice and marketing for an all-new fashion reality show

Marketing Strategy Brand Voice and Visuals

Built brand guidelines and initial marketing approach for “OMG Fashun,” a new show by Scout Productions hosted by the incomparable Julia Fox.

Star-studded music activations for SoulCycle

Marketing Strategy

Partnered closely with SoulCycle’s talent, business development, and creative teams to pioneer a new concert series featuring Ciara, The Chainsmokers, and more; working with partners like Apple Music to reach a social audience of more than 10.5M.

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An eye-catching visual activation for Fashion Week

Marketing Strategy

Led concept and creative execution for Creatively’s “The Pink Truck,” a brand activation at New York Fashion Week and Art Basel in Miami, featuring top creative talent and custom swag.