Brand Storytelling
A brand’s always-on content strategy—from email to social—is a key piece of its overall brand strategy. From longform features for Glamour to playful social memes for SoulCycle, the editorial content I develop is meant to both engage audiences about the brand’s values and mindset as well as deliver on business goals.
SoulCycle Social & Email Programming
As VP of Brand & Creative, led social and creative teams in developing content franchises that were purpose-built for specific digital platforms—from IGTV to the brand’s signature Monday-at-noon emails.
Partnered with podcast production agency Acast to concept and co-host an original podcast for Glamour, in which my coworker and I dove into the kind of frank conversations and interviews that only feel possible when you’re talking to the woman who knows you best.
“Work Wives” for Glamour
As Digital Director for Glamour, edited a digital package in partnership with GQ that surveyed 1,000 men about #MeToo in May 2018.
Men and #MeToo
“My Voice Matters”
This immersive digital feature for Glamour captured the scope and dimension of the Larry Nassar survivors, including in-depth testimony and original audio from the courtroom.
“Rule Breakers”
As editor-in-chief of StyleCaster, led the production of an original 24-part video series in partnership with Revlon, which featured Chrissy Teigen, Norma Kamali, Cynthia Rowley, and more.
As Digital Director at Glamour, supervised the creation of a serialized fiction series on Glamour.com, in partnership with Lenny Letter, featuring writers such as Jess Gross, J.Courtney Sullivan, and Jessica Knoll, as well as original illustrations by Najeebah Al-Ghadban.
