Experiences + Activations
I’ve worked across media brands like Glamour and lifestyle companies like SoulCycle to develop unique IRL experiences—and then leveraged social surfaces and email marketing to drive massive, beyond-the-room scale.
Sound by SoulCycle
Worked as part of newly-installed media team to develop and program a new concert series for SoulCycle featuring Ciara, The Chainsmokers, and more. Worked closely with partners like Apple Music to scale the audience for the series on social platforms—resulting in 10.5M reach.
Glamour’s Women of the Year
As Digital Director for Glamour, collaborated with editorial, sales, and product teams, along with agency partners, to program a digital livestream and thumb-stopping social content for Glamour’s star-studded annual awards ceremony and day-long Summit. In particular, brought a custom photo booth concept to life on Glamour’s Instagram channel that aligned with the themes of “Shattering Glass Ceilings” in 2016 and “Superheroes” in 2017.
“The Pink Truck” for Creatively
Concepted an eye-catching visual activation to add an IRL community component to Creatively’s Fall 2021 brand campaign, popping up at New York Fashion Week and Miami Art Basel.