Campaigns & Launches
From announcing SoulCycle’s new at-home experience to bringing a new professional app for creatives to market, I’ve collaborated closely across business, product, and marketing teams to create campaigns that build brand buzz and drive business goals.
New Brand Visuals for Hairstory
Assembled a creative and production team to refresh this cult DTC haircare brand’s visuals—from hero marketing imagery to PDP page images—to appeal to a more elevated target consumer ahead of a website relaunch in Spring 2023.
CreativelyMADE
Concepted a visual identity and marketing campaign creative for Creatively’s new grants initiative, developed in partnership with Canva, KidSuper, and Ryan Reynolds’ The Creative Ladder in Fall 2022.
Skinceuticals “Power to Become”
Developed a video concept and script in partnership with the creative and production teams at Accenture Song, featuring powerhouse chef Dominique Crenn in Spring 2022.
Wild Postings for Creatively
Collaborated with a variety of visual artists on the job platform for creatives’ first OOH brand campaign in Fall 2021.
Creatively Launch
Consulted on brand strategy—from brand pillars to voice guidelines—for a new professional platform that’s purpose-built for creatives. Led brand marketing efforts in bringing this visionary new product and app to market in May 2020.
SoulCycle Everywhere
As VP of Brand & Creative, collaborated closely with product and programming teams to develop the hotly-anticipated SoulCycle at-home experience. Built out comprehensive announcement strategy that took advantage of the brand’s many touchpoints—from cross-platform content to studio communications.
SoulCycle London Launch
Led in-house brand marketing and creative teams in concepting a brand campaign and marketing strategy to take the iconic fitness brand global with its first ever London studio in June 2019.
100,000 Member Milestone for Creatively
Developed a mini-campaign for Creatively to drive consumer awareness around the job platform for creatives reaching 100,000 members in March 2021, including go-to-market strategy and creative approach.
Pride Campaign for SoulCycle
As VP of Brand & Creative, led in-house team in developing a campaign concept and marketing rollout for SoulCycle’s annual Pride celebration in June 2019. Marketing rollout included special class pack, studio vinyls, a partnership with Trevor Project, and social-first storytelling around the brand’s highly-engaged LGBTQ community.
SoulCycle Instagram Checkout Launch
As VP of Brand & Creative, worked with in-house team to build out a campaign celebrating the SoulCycle’s arrival on Instagram Checkout—one of just 21 brands to be selected for the platform’s newly-launched “Drops” feature in Fall 2019. The campaign featured top instructors and SoulCycle’s in-house retail collection, Soul by SoulCycle.