Hello, I'm
Laurel.
I spent 20+ years leading digital and marketing teams at top brands like SoulCycle and Glamour. Now, I help founders and growth leaders build the brand foundations that make their marketing finally click—even without big budgets or splashy rebrands.
Brand Strategy
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Content Strategy
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Brand Storytelling
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Brand Guidelines
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Brand Marketing
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Brand Strategy ꕀ Content Strategy ꕀ Brand Storytelling ꕀ Brand Guidelines ꕀ Brand Marketing ꕀ
Hello!
If you’re a founder or growth leader struggling with scattered brand storytelling, stalled growth, and marketing that feels more like a fire drill than a strategy, you’re in the right place.
I've spent decades in rooms with CEOs, in the weeds with marketing teams, and on both side of the agency table at established companies, start-ups, and DTC challenger brands. I’ve seen this scenario play out at every scale, and I’ll let you in on a secret: you don’t need a “rebrand” to get un-stuck. You just need a sharper narrative that can scale with your actual marketing ecosystem.
What I do
I help
established and challenger brands
build brand narratives and GTM strategies
that give cross-functional teams the
brand clarity they need to accelerate.
