A Brand Advisor in Your Corner
I'm a seasoned brand and content strategist with 20+ years experience as a brand strategist and advisor to top brands like SoulCycle, Glamour, StyleCaster, and more.
As VP of Brand + Creative at SoulCycle, I pioneered new marketing and brand storytelling initiatives to grow audience and drive business growth, including the launch of the cult fitness brand’s first at-home bike and first international studio in London. As Digital Director of Glamour and Editor-in-Chief at StyleCaster, I led content strategy across all digital platforms. As Managing Editor at NBC New York, I led fashion and lifestyle coverage; and as Editor at Lucky Magazine, I served as one of the Conde Nast brand’s first digital editors.
In my role as consultant and advisor to high-growth digital brands, I'm expert at working cross-functionally to build brand clarity, evolve product positioning, and develop strategic brand marketing ecosystems that are aligned with specific business goals.
