Creatively

I consulted on brand strategy and go-to-market planning for this innovative job platform for the creative industry, working closely with product and business teams to drive B2C and B2B growth.

A unique marketing approach for a first-of-its-kind app

Marketing Strategy Campaign Creative

Launched during the pandemic, Creatively bridged the gap between creators and brands looking for talent, a vibrant alternative to platforms like LinkedIn. To build awareness within the coveted creator economy, I developed go-to-market plans that combined engaging social and email content with paid campaigns that zeroed in on the platform's key value proposition: paid creative work. The result: 400.000+ creative members and covetable brand partners like SKIMS, HBO, and the NBA.

Campaign creative for Creatively, a platform for professional creatives.

A brand strategy and go-to-market plan centered on the value of creative work, using powerful campaign storytelling to build awareness among both working creatives and innovative brands.

Campaign creative for a buzzy grants initiative

Marketing Strategy Brand Voice and Visuals

Developed visual branding, messaging, and go-to-market approach for CreativelyMADE, a creative grants initiative launched in partnership with Canva, KidSuper, and Ryan Reynolds' The Creative Ladder.

Paid marketing to support B2C and B2B acquisition

Marketing Strategy Brand Voice and Visuals

Concepted and optimized campaign materials to support paid social, search, and partner initiatives.

Digital marketing campaign for Creatively's B2B services, featuring top brands on the platform like Goop, Gap Inc., PVH, Vox Media, Skims, and more

Powerful messaging to engage and retain major brand partners

Marketing Strategy

Partnered closely with product and biz dev teams to create breakthrough marketing materials in support of Creatively's innovative recruiter features.